I was lucky enough to design a brand identity (logo, website, leasing brochure, copywriting, signage and brand aesthetic) for the iconic St Kevins Arcade, a historic landmark in Auckland City. For generations the arcade has been a hub of creativity and community, but in recent years the building had become in need of some love.
Iconicity purchased the building and began a sympathetic restoration: painting walls, re-tiling floors and leasing new spaces. It was a huge responsibility designing for this project as it meant so much to so many people. I began with vast amounts of research (which I love) and developing the right tone for the brand. In the end I was very happy with what I produced in such a short amount of time.